Most teams don’t suffer from a lack of effort - they suffer from a lack of alignment. Misaligned goals, unclear boundaries, and a focus on internal priorities over real user needs lead to frustration, delays, and wasted potential.
User Needs Mapping offers a practical, visual method for reconnecting your organization to the people it’s meant to serve. Whether you're leading a digital transformation, evolving your team structures, or simply trying to reduce friction and focus on what matters, this book gives you the tools to:
- Expose hidden dependencies and misaligned responsibilities
- Identify and articulate genuine user needs—internal or external
- Make better decisions about team design, capabilities, and services
- Navigate tension between competing wants, needs, and feasibility
- Create clarity and purpose for everyone involved
Grounded in real-world case studies and designed for facilitators, leaders, and change agents, User Needs Mapping helps you shift from inside-out thinking to outside-in alignment—so your teams can deliver value with greater focus, flow, and impact.